Ill Manors - Music Video

Forms

How is it typical of a music video?

This is a typical music video due to the key conventions that it has. For example, in the video, there was computer animation of Plan B on a chariot. This has been done to advertise the song and himself. Also, in most of the scenes, Plan B is shown performing his song in unusual places. At the begging his shown on a rooftop of a building and throughout the song he is shown with a group of young people fooling around in a car park. Plan B portrays the meaning of song through the costumes that he wore along the people in the music video.This contributes as a motif as he is trying to convey the way people stereotype young people. This music video can be considered as a spectacle due to the amount direct address Plan B gives to the audience. He is always looking at the camera and at one point he throws something at the camera which makes it look like the screen that we are watching it from has been cracked. The video has been short clips that has been edited together in a short period like a montage. The fact the it is in a fast paced builds up the meaning of the video which is showing the audience how young people are viewed and that they don't respect authority. The narrative of the music video suggest deeper meaning for the young people because enigma codes could arise as the audience would want to know what has caused this great anger from youths towards authority. All of these things show that Ill Manors by Plan B is a typical music video. 

Representation

How does it represent the London riots/rioters?

In the music video, there shots of events that occurred in the London riots. There were close ups and long shots of people stealing and looting and also the police attacking these young people. Also the London riots are known for youths or ,as how authority sees them, chavs that rebelled and acted violently. The theme throughout the music video was exactly that. The violence can be associated with rioting hence the London riots. There were groups of young people shown in the video representing the setting of the London riots. From looking at that video, people would think that the rioters are bad people as it looks like the are causing great trouble to the society which can be seen from the public view as moral panic. The majority of the video agrees with the dominant ideology for Britain's youths which is that they are violent and are constantly rebelling against authority

Audience

What audience pleasures does it offer?

When the audience watch this music video, depending on their opinion on the situation, they likely to get their pleasure from personal identity and surveillance. This is is because when watching the music video, some people can relate to what they are seeing by looking into the deeper meaning into it. Those who may be strugglers or of the lower class section will be able to quickly grasp the concept of the music video. Some teenagers will be able to understand and agree with the music video and lyrics due to the fact that that is how they feel also which is personal identity. With surveillance, in way the music video shows the audience what society is like around them. It puts them on notice that young people are not respecting authority and that there is a reason behind it. Due to this, it is causing higher level of crime and violence caused be teenagers. 

Institutions

How does the music video help to promote the film?

The music video helps promote the film Ill manors by, first of all, keeping the same theme or genre of crime drama or violence. The video makes a clear link with Ill manors as they both hold a similar story line with same dominant ideology of young people misbehaving. However, they both hold the same deeper meaning behind the ideology or moral panic shown. Another way the music video helped to promote the film is by using some of the characters from Ill Manors in the video. This makes it clear to the audience that this film is sending a short message about what Ill Manors is all about.