Ill Manors trailer analysis

What are the typical codes and conventions of film trailers - what information is usually provided? 

Trailers usually have enigma and action codes so as to keep the audience interested. They give you a bit of information about the plot but only enough to make you want to know more. Sometimes, they display the trailer differently to how the film is going to be in order to shock the audience. 

How are trailers distributed? 

Trailers are usually distributed through institutions and are seen on TV, cinema, Internet or billboards.

How does the Ill Manors trailer use trailer conventions?

In Ill Manors there are many codes used. For example, there were action codes used when you see the girl motioning that she was about to punch someone. There were also enigma codes used when there was random videos of young children. The audience questions why that has been put there and who are they.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

The target audience for Ill Manors seem to be from the age of 16-35. They would be mainstreamers and struggler's who fall in the D or E class group. Ill Manors uses swearing and improper language in order to relate to this target audience as this is how they would be considered to speak. This also goes for they way the actors are dresses in the film, the way they act and the setting of Ill Manors. The trailer gives the audience a bit of information about the film and it genre. For example, the trailer has been edited in a way to display the life of drugs, prostitution, gangs and violence. The main characters are clearly visible in the trailer because in order to get the attention of the target audience, the director needed to show that the actors can relate to them as they are unknown actors. The director was also named in the trailer as a visionary artist. The director might not be as known as other directors which may lead the target audience to relate to the director especially if he has lived life as a struggler. The release date was in the trailer in a big bold font. Instead of a narrator's voice-over, there were 3 different music used which was from the director. The music falls well with the target audience hence why it was used in the trailer. The non-diegetic music will attract the target audience even more towards the trailer and film. 

How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

The genre of Ill Manors is crime drama. This is clearly shown throughout the trailer. For starters, the characters portray this genre by the way they act and dresses. The fact that they were acting violently and in possession of things like drugs and guns showed to the audience that this was doing to be a violent film. There were also the police in the trailer which portrays the fact that it was a crime film. The settings also aid in displaying the crime drama genre. The settings were mainly in the poorer parts of London which is council houses and estates. There were also scenes in the trailer were you could see an alley way which instantly indicates to the audience that something bad is going to happen, (action code)  therefore emphasizing that it is a drama film too. The lighting in the trailer was mostly low-key lighting since most of the scenes happened a night. There was high-key lighting at times to show that it was day-time during that scene. The low-key lighting shows that what happens in that scene is dangerous because whatever action the character is about to commit doesn't want to be seen in broad day light. This conveys crime which links to the genre. The rap music adds effectiveness to the film because it is the music that you would expect struggler's to listen to.  The soundtracks were non-diegetic and they were constantly parallel to the plot making the film seem even more realistic which links to the genre. Some scenes in the trailer were in black and white indicating a flashback or something that has happened in the past or even something dodgy is about to occur. There were a lot of different camera shots, movements and angles in the trailer. For example, there were close up's on certain characters faces so that the audience can get a glimpse, by the facial expressions, what sort of person they are. Also, the angry besides violent look on their face suggests to the audience what sort of genre the film is. There were low angle shots on some characters to convey power which lets the audience know which characters will be the most powerful in the film.  At one point in the trailer, the camera moves from side to side which depicts that at the moment, it is a point of view shot, so we can see what one of the characters sees at that point. The movement made it look like that the character we could see had the other character in a head lock displaying violence. All of these things show that the genre of the film is a crime drama.