The Ill Manors Tag London campaign was a campaign that helped raise awareness for Ill Manors and also for Plan B. Fans were tweeting their opinions on the subject that Ill Manors was promoting. In total, 300 of the tweets were recreated by graffiti artists and were photographed and retweeted back to individual users.Through all of this, Plan's B soundtracks increased in popularity as it linked well with how the fans felt and with the opinions of the graffiti tweets that were around London.
How does the Ill Manors Tag London campaign help to promote the film?
The purposes for the campaign links to the overall message to the film about society treating young people or struggler's a certain way. The campaign helped to make Ill Manors and Plan B's soundtrack more known as people would find out more about the tweets which would have lead to the film.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
There is a link between the campaign and the interview on the Jonathan Ross Show as the real meaning behind Ill manors is explained to the audience. With the campaign, the fans and the audience give their opinions about "broken Britain" and with the interview, Plan B gives an explanation of Ill manors and his ideas as well as opinion.
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Campaigns like the Tag London campaign is more successful because today, many things become known due to social media. There are more chances of people's opinions being heard on-line since everyone reads what goes on around them through websites like Twitter.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
The purposes for the campaign links to the overall message to the film about society treating young people or struggler's a certain way. The campaign helped to make Ill Manors and Plan B's soundtrack more known as people would find out more about the tweets which would have lead to the film.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
There is a link between the campaign and the interview on the Jonathan Ross Show as the real meaning behind Ill manors is explained to the audience. With the campaign, the fans and the audience give their opinions about "broken Britain" and with the interview, Plan B gives an explanation of Ill manors and his ideas as well as opinion.
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Campaigns like the Tag London campaign is more successful because today, many things become known due to social media. There are more chances of people's opinions being heard on-line since everyone reads what goes on around them through websites like Twitter.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
Target audience: This tweet would appeal to 15-30 age group. They would be reformers or struggler's. They would fall in the middle lower section in the social class group so C1, D or E. The tweet links to the music video where they show David Cameroon and what mentality Britain has take on.
@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP
Target audience: 16-26 age group. Demographics/psychographics: They would mainstreamer's, struggler's and reformers. Lower class section- D or E. The tweet links to the music video also as they talk about being "from one place" despite people treating each other differently due to what society has portrayed about them.
LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.
Target audience: 18-30. Demographics/psychographics: Reformers. Class C,C1 group.
The tweet links to the Ill Manors film because the film shows the audience how London is crumbling.
PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 15-25. Demographics/psychographics: Strugglers & Mainstreamer's. D or E group. The tweet links to the Plan B interview on BBC Radio 1 show due to the language used. Also it links to the Jonathan Ross show interview because they talk about the ideas behind Ill Manors.
@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,
Target audience: 15-24 due to the slang language used. Demographics/psychographics: Strugglers & Mainstreamers. Class E section. The tweet links to music video because they talk about the actions that the government does on the tweet and on the music video Plan B suggests that David Cameron is not doing a good job hence why young people don't get good opportunities.
Target audience: 15-24 due to the slang language used. Demographics/psychographics: Strugglers & Mainstreamers. Class E section. The tweet links to music video because they talk about the actions that the government does on the tweet and on the music video Plan B suggests that David Cameron is not doing a good job hence why young people don't get good opportunities.
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