100 word summary of the Media Magazine article on A Field In England
The article on A Field In England explains the distribution of the film and film distribution is a high-risk battle for revenue, with the major Hollywood studios packing the biggest punches. A distributor’s campaign strategy is therefore complex and it costs a lot, due to the thorough research and creativity.The industry’s costly model for distribution is, dominated by Hollywood. For example, the average Hollywood movie costs approximately $100 million to make, and a further $50 million to distribute. Whereas A Field in England was made for £300K. A Field in England’s audacious approach to distribution certainly generated media interest and debate about the future of the current Hollywood model as it became the number one trending topic on Twitter in the UK. It has shown that certain films can now benefit from a more diverse release strategy.
Questions
How was A Field In England’s release different to typical film releases?
A Field In England is an art house film which differs from a typical Hollywood movie. But also it was the first film in the UK to launch simultaneously across all platforms; VOD, free broadcast TV, DVD/Blu Ray and cinema.
What are the advantages to releasing the film across all platforms on the same day?
What are the advantages to releasing the film across all platforms on the same day?
An advantage of releasing the film across all platforms on the same day is that it attracts attention. Since it is something that is not normally done, people would be curious to find out what is going on which can get people talking about the film.
What are the disadvantages to this approach?
What are the disadvantages to this approach?
Advertising and promoting the film would only be in a short period due to all the platforms being released on the same day. This would mean people would only be talking about the film for a couple of weeks as there would be no need to promote anything else about the film.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
What target audience would A Field In England be aimed at? Demographics and Psychographics.
The target audience for A Field In England would be people aged 18-35. This is because to understand the film, you would need to really think about the concept and narrative therefore it would attract the older age group. The psychographics of the film would be explorers and perhaps the resigned which are people who would be interested in with an intriguing narrative as they would enjoy figuring out the plot.
Do you think all films in future will be released across all platforms simultaneously?
Personally, I don't think all films in the future will be released across all platforms simultaneously. Maybe art house films would try this method on numerous occasions in order to gain publicity, however, an average Hollywood movie would try to increase their profit expanding the time in which they release the films in the different platforms. There would be a decrease in profit if Hollywood movies decided to release a film across all platforms simultaneously as more people would save money by watching it on free broadcast TV.
Do you think all films in future will be released across all platforms simultaneously?
Personally, I don't think all films in the future will be released across all platforms simultaneously. Maybe art house films would try this method on numerous occasions in order to gain publicity, however, an average Hollywood movie would try to increase their profit expanding the time in which they release the films in the different platforms. There would be a decrease in profit if Hollywood movies decided to release a film across all platforms simultaneously as more people would save money by watching it on free broadcast TV.
No comments:
Post a Comment